What domains Wix and others bought through Afternic

Afternic's sales list is a window into the corporate ID department's panic buying.

Wix, a company that sells websites, paying top dollar for a domain is not a marketing expense. It's a defense budget.

Sedo's silence doesn't mean the market is quiet. It means the data feed is on vacation.

Twenty-seven sales over five figures? The real number is lower. Afternic's reported list filters out the wholesale flippers and leaves only the end users with invoice anxiety.

When a brand buys the exact match domain, it's not a purchase. It's a settlement.

The articles that track these sales are the public record of who blinked first in a negotiation.