Today's 10th Anniversary of Armenia's IDN Shows How Domains Can Become a Source of National Pride

Ten years on, .հայ proves an IDN can be less about the DNS and more about the identity it encodes.

The registry spent its first decade doing two things: keeping the zone boringly reliable, and letting the symbolic weight carry the adoption.

• Armenian script is the point. The domain doesn't transliterate; it asserts a language in the address bar.

• National pride is an acquisition driver. Registrants aren't buying a name; they're renewing a statement.

For other linguistic communities watching, the playbook is simple: make heritage the feature, make the registry the invisible utility.