Today's 10th Anniversary of Armenia's IDN Shows How Domains Can Become a Source of National Pride
A ccTLD is usually infrastructure. For Armenia, .հայ is a flag.
Ten years on, .հայ proves an IDN can be less about the DNS and more about the identity it encodes.
The registry spent its first decade doing two things: keeping the zone boringly reliable, and letting the symbolic weight carry the adoption.
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Armenian script is the point. The domain doesn't transliterate; it asserts a language in the address bar.
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National pride is an acquisition driver. Registrants aren't buying a name; they're renewing a statement.
For other linguistic communities watching, the playbook is simple: make heritage the feature, make the registry the invisible utility.
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