Puma loses cybersquatting dispute for Mexican domain name
Puma went hunting for puma.com.mx and learned that a dictionary word can be a legitimate business in someone else's hands.
Puma filed a cybersquatting complaint over puma.com.mx, expecting the weight of its trademark to move the panel. It didn't.
The registrant's defense wasn't luck. It owns a portfolio of animal-themed domain names. That pattern gives each name a plausible, good-faith reason to exist.
Under the .Mx dispute process, a famous mark isn't enough. The complainant has to prove no legitimate interest and bad faith, and a coherent portfolio undercuts both claims.
Even Puma's commercial presence in Mexico didn't override the word's generic meaning. For domain owners, the lesson is structural: build registrations that look like a business, not a grab. For brand teams, it's simpler: filing a complaint is not the same as owning the word.
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