Brand protectionLaw & policy
Panelist doesn’t take the bait, denies Wal-Mart’s cybersquatting claim
Wal-Mart Mexico took a swing at bait.mx and the panelist let it go.
The retailer claimed cybersquatting on a domain built from a generic word. The panelist saw no convincing case, so the complaint failed.
Generic terms remain the hardest ground for trademark owners. A brand can own a mark, but it cannot own ordinary language.
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The real lesson: filing a weak UDRP case risks a denial that entrenches the respondent's right to keep the domain.
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For domain holders, this is a useful precedent: a clear, generic name plus a thin bad-faith story can survive a corporate challenge.
The originaldomainnamewire.com
The reporting is Domain Name Wire’s; the read above is Handlemart’s.
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