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Nova Registry “unites” domain industry at Manchester United game

The scoreline at Old Trafford mattered less than the seating chart.

Nova Registry traded policy papers and launch dates for a night of football, inviting a cross-section of the domain industry to share its box.

The substance was not on the pitch. It was in who was introduced to whom, and which registry and registrar executives were seen side by side before contract season resumes.

Hospitality of this kind is quiet commercial infrastructure. It does not set prices or change rules, but it oils the relationships that later smooth renewals, disputes, and new TLD negotiations.

Think of it as a cultural barometer: the domain industry still runs on personal networks, and the companies that stage these events are making a long-term bet on that.

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