Monitor Your Spam Folder
A contact form that quietly stops working is a small technical hiccup with a large commercial consequence.
The author treats a broken contact form as a minor inconvenience. The market treats it as a silent revenue leak.
WordPress developers fix deliverability. They rarely fix the months of leads that already evaporated into a spam folder nobody checked.
Corporate websites are sold as storefronts. In practice, they are answering machines that require a human to actually listen.
The lesson is unglamorous: monitor the spam folder. The deeper lesson is that every automated system needs a human auditor, and most businesses skip that line item.
Domain investors understand this instinctively. A parked page that loads is worth more than a developed site that emails nobody.
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