Doma publishes video on how to set up your Doma wallet in 30 seconds

The 30-second wallet setup is the hook; the actual pitch is turning a domain into spendable value.

A setup tutorial is the easy part. The hard part — making tokenized domains actually move value — stays off-screen.

Doma's pitch hinges on a round number: 390 million-plus domains. That's not a marketplace; that's a claimed inventory of dormant collateral.

DNS compliance matters because a token pointing at nothing is just a digital image. Binding it to a live domain gives the asset a real-world address, and gives the protocol a reason to exist.

Watch what isn't shown: no broker, no trade, no clearing mechanism. The video is an onboarding ramp, not a liquidity event.

For domain owners, the question is not whether setup takes 30 seconds. It's whether anyone will accept the token once the countdown ends.