Cosmetics company Morphe tries to reverse hijack domain
Morphe tried to use a UDRP panel as a corporate paintbrush, and the panel handed the brush back with a stain on it.
Reverse domain name hijacking is the polite term for a trademark owner walking into a UDRP with a briefcase full of leverage and very little law.
Six domain names is not a typo. That is a campaign. The panel saw the pattern, and patterns are what panels punish.
False statements cited by the panelist mean the filing was not just weak, it was dishonest. RDNH findings require that.
Forma Brands owns the cosmetics shelf, not the dictionary. Owning a word in a makeup aisle does not entitle you to own it on the internet.
The real cost here is not the loss of the domains. It is the next panel reading 'Forma Brands, RDNH' before reading the complaint.
Brand protection outfits keep forgetting the same lesson: a UDRP is a narrow remedy, not a marketing budget.
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