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Brand protectionLaw & policy

Company files UDRP after making $103,750 offer for domain name

Glide tried to buy a domain, then tried to take it.

The no-code platform offered $103,750 for glide.ai. The owner declined. So Glide filed a UDRP complaint, betting a WIPO panel would hand it the name for free.

The panel saw through it. Filing a UDRP after a failed purchase offer is the textbook definition of reverse domain name hijacking. The record now carries that finding.

The arithmetic is brutal. A six-figure offer signals the complainant believed the domain was worth paying for. A UDRP filing immediately after says the same complainant believed it could get it without paying. Panels do not reward that contradiction.

Glide's own brand predates the domain's registration, but trademark priority alone does not override a clean registration by an unrelated party. The panel found no evidence of bad faith by the respondent, only by the complainant.

Reverse hijacking findings are public. They sit on the domain's record and on the panelist's docket. For a venture-backed company, that is a quiet but durable reputational cost.

The lesson is mechanical. If the name is worth owning, it is worth paying for. If it is not worth paying for, it is not worth filing over. Mixing the two strategies is what panels are built to punish.

The Sourcedomainnamewire.com

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