Brian Harbin hopes to spread grit with .grit top level domain name
Brian Harbin has spent years selling names inside someone else's extension. Now he wants to own the dot.
A broker's edge is knowing what buyers pay on the left side of the dot. Harbin is betting that same instinct works on the right.
The .grit application is less about brand poetry and more about control. Owning a TLD means owning the supply curve.
Most niche gTLDs fail because they solve a registrar's problem, not a buyer's. The interesting part is whether a veteran broker can spot the difference.
The secondary market taught him what end users actually accept. That is rare context to carry into a registry application process.
If .grit clears ICANN, the real work begins: pricing the left side of names he used to just broker. The margin shifts, and so does the risk.
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