Are You Building Something?
Everyone is claiming to be building something with AI. The quiet shame in this piece is aimed at domain investors who still treat names like lottery tickets.
The author catches himself watching other people's AI builds while recalling that he once ran pet and geo sites on exact match domains — actual small properties, not parking pages.
The shift is easier to miss than it looks: AI tools have made content production cheap enough that the scarce asset is a clean, exact-match domain, which is exactly what domain investors already own.
The real argument isn't that everyone should start blogging again. It's that a developed domain carries a different utility and a different price tag than a name sitting in a registrar account.
No auction results, no legal disputes, no registry drama. This is a slow-thinking piece about why domain owners should reconsider the line between speculation and construction.
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