Andrew Miller Reveals $10 Million Sale of Club.com in 2025 - One of Top Ten Publicly Reported Domain Sales of All Time
A broker finally gets to name a number: Club.com moved for $10 million in 2025.
Most nine-figure deals stay behind NDAs. This one surfaced because the broker chose to talk, making it a verified print rather than a rumor.
The .com market still supports eight-figure pricing when the word is generic and the brand scope is broad. Club.com is a noun, a category, and a community in one.
Public sales like this reset comps. Sellers gain leverage when a comparable closes; buyers lose the argument that no one pays that much for short generics.
Andrew Miller has sat on the seller's side of many historic .com closings. Lifting the veil here is a deliberate professional move: it markets scarcity and proves access to private capital.
The only number that moves the market is the one actually paid. An NDA lifted after closing is still a true print, so expect this one to be quoted in every future negotiation for a premium .com.
The reporting is Domain Name Journal’s; the read above is Handlemart’s.
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